Make a list of every racing expense you incurred over the past season and tally the entries. Approach the deal as a win-win for both sides. We work together, help each-other out, and do all we can to make sure well have a great race. Step 2: Write a two to three paragraph of your opportunity. Read on for a step-by-step guide to getting sponsored. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Use all forms of media to showcase who you are: text, photo, audio, and video. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. This is where you set yourself apart from the rest. Making sure the right type of information is included though does matter. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. Why is it better than everyone else's? Once youve got an idea of this, think about the features youll offer to help a business reach its goals. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. This will help you catch the decision makers eye but dont forget just how important content is in all this. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. However, getting more followers on Instagram can be challenging, especially with so much competition out there. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Before approaching a sponsor, draft a proposal first. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Our team becomes an extension of the marketing department of our sponsoring corporations or . Race Directors Hub. Sign it in a few clicks. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Redline360. This is the part that actually attracts your potential sponsor. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. Include contact information on the introductory letter and proposal. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? And you're not alone. 3. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). NO! The sponsorship package underpins the agreement fire your organization and your sponsor. Partnership is the key word here, treat it as a partnership, not a sponsorship. 4. If you are looking for racing sponsorship proposals, you are at the right place. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. There are plenty of people (often very young) who show up with that intent. <> How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. Group outing packages can be set up for larger groups from your business or organization. Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Here's the real key: This marketing deck isn't about you, it's about them. Consider what will be most impressive to the types of sponsors you want to target. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. w$ 4iw*\xKLZwI[}K|=Q|>W`! This tool allows to fill out any PDF or Word document directly from your browser (no software . Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Collect this information together when it comes to talking about renewal. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Select the submit format and acquire the legal papers template in your product. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Once you get the sponsorship agreement wrapped up, the real work has only begun. We believe auto racing sponsorship can offer a significant foundation from First, provide a history of you and your racing team. But remember, a great proposal is about so much more than an attractive design. Pravega is the Sanskrit word for High Speed. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. *} Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. By getting your name into the press, your message is spread further than your existing audience. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. Bring your own food to Track Days Save money while eating better. How much work will be involved on your end in delivering on the sponsorship? Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Dont feel like you need to include a shiny proposal document in the first instance. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. Think of it more like a sales deck. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. You and any potential sponsors need to work together to achieve what you both need. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. Harvick has spent 23 seasons in the NASCAR Cup Series. to see that back in extra sales. Think about the problem you will help solve and the goals youll help reach. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. Expand awareness of their product? s !1A"3Qa5RSTrt#$2BqUb endobj . Organize the proposal in sections. Though my experience was generally limited, I never saw ANY return from any of it. There are sponsorship opportunities wherever you turn but you need to think outside the box. Increase sales? Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. Trying to race while sticking to a budget? The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Be sure to target each proposal to the specific potential sponsor. The second is a simple showcase of who you are. But these features dont work alone. Tallulah Philange has worked as a journalist since 2003. The term influencer is relatively new, but the concept has been around for advertisers for a long time. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Sponsorship Application. You need to know this to be able to create a compelling case for why a business should sponsor you. Treat the race car sponsorship proposal as a business transaction. So make it count. This is where your niche makes things easier. . Agree 10.48% smoga07 The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. How do I find companies to sponsor my race car? Easily Editable, Printable, Downloadable. Keep that in mind when frustration sets in along the way. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. 3. This high quality transparent png images is totally free on PNGkit. A motorsport proposal template wont be for everyone. startxref So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. Sponsorship is not charity. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. Your true request is that you are asking to be part of the sponsor's sales team. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. endstream endobj 73 0 obj <>stream Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Is your account popular How many Thousands of followers do you have? Download this 100 percentage editable presentation and get access to our highly . Businesses who sponsor drivers will pay money or provide free (or more likely. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Leg Daddy Racing Sponsorship Proposal 1. You never know, something. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. Will you sponsor my race car? by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. AB-InBev, the parent company reported 54.3 billion in profit during 2012. Sponsorship Proposal. You can use this to get an idea of a suitable industry or company. This kind of branding will make you more recognisable. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D Talk to mechanics, auto shops or dealerships. You have to convince a potential sponsor that YOU are the person who will work for them. When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. Using these pre-formatted samples will save a lot of your time and effort. They must know what they are sponsoring so that they can decide whether to accept your proposal. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. This can include hospitality, stickers on a car, events etc. How it REALLY works, what it really is, and how to get it. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. So fo ahead, drop them in the comments section below. Take notes. Want to race with packed stands and screaming fans? Treat your Race Team as a Business. Thanks, Hopeless Tuner. Go more into depth with your research to get a sense of their specific goals. Many more also emulate a classic livery because it looks really cool, without any form of compensation. Be consistent post regularly and stay on brand. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Work from the outlines you prepared to include all of the important details. Racing is an expensive sport that requires investment and sponsorship. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. Explain the expenses you incur as a race car driver in the second section. 0000051603 00000 n But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Take a look at this blog post for an updated list. Your proposal must show depth and that you took the time to understand each sponsor. How do I find companies to sponsor my race car? Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. Keep this in mind with everything you do regarding sponsorship. He's collected 60 race wins as well as the 2014 championship. 1. You might be messaging lifestyle brands on Instagram. Another element of finding and securing sponsors is building a strong network. Be sure to include a call-to-action so the decision-maker knows what you want them to . However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. We would like to pick up sponsors for our US Legends race car. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" Racing Sponsorships. Consider yourself as a marketing agency pitching to a business. E@!Euq[dIV%ehJQ5$ Specify the Event. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. As a racing driver you are focused, talented and ambitious in something you love to do . In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. It is a document that seeks help from sponsors to help them with their racing careers. Use your market research data to request a feasible amount. Type an introductory letter, addressing it to the person in charge of the organization. This is a more simple document that tells your story. Think about those reasons you stand out. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. 0000001109 00000 n Get involved in relevant discussions around motorsport and your niche. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. Do you have a special story? Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. All forms provided by US Legal Forms, the nations leading legal forms publisher. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! Gather the history of your racing career or racing team. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. Strongly Disagree 0.44%. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq You might be sending gentle emails before pitching more formally. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. Make sure you only provide brief details of everything in the cover letter. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. . Go in with no agenda, otherwise, itll come across as disingenuous. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Steps. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. You still need to be able to eloquently put your case across in writing. Do you have a special story? How will your sponsor assess the sponsorship and whether it has been a success for them? In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Are you posting regularly? Enhance their brand's image? An initial deposit of ($ amount) must be paid on or before (date). Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. If you want to prove value to potential sponsors in road racing, you need to get creative You have to convince a potential sponsor that YOU are the person who will work for them. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Sponsorship Proposal For . Want to sit next to thousands of screaming fans? Dont let imposter syndrome get the best of you. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. Racing Sponsors. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. Are you looking at club racing as a stepping stone to Going Pro? Create a portfolio, be presentable and professional. 78 0 obj <>stream The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Fast Feb is back but its looking a little different for 2023! No matter what you do, try and bring consistency into all elements of this process. Open the template in our online editing tool. The best way to learn about racing sponsorship is to read as much as you can about the subject. 0000054541 00000 n It is your job as rights holder to understand what these objectives are and how you can best serve them. You need to think about why a business would spend money to sponsor you. A business or group sponsors a racer, providing monetary support. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Do people regularly gravitate towards you for some reason or other? Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Ask the sponsor for a specific amount of money. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Race Car Sponsorship Proposal Template. Without primetime TV coverage, how will people see your sponsors name/product? Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Assess whether what you can offer will help them reach their goals in a broad sense. Click on the fillable fields and add the required data. People regularly contact him asking for free parts in exchange for running a couple stickers. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. It's now time to decide whom to approach and how to get them interested in sponsoring your race. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship.
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