Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. Each. Were in total control there. I think weve said this publicly. Well do standard, straight-up, quick-turn, host-read ads. Two really different examples. Yeah. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. Its a lighthearted nightmare in here, weirdos! Yes, of course we are. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Find ratings and reviews for the newest movie and TV shows. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. He also co-owns a company with us. I fell in love with this medium 10 years ago. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Yeah. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Ill go from the more obvious down to the less obvious. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. The reason I ask that question all the time is because Im always curious. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Its what we do. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. The Ron Burgundy Podcast: Hard Questions - YouTube Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. No, not really. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Our marketing people are here, youre very good. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 For sure, we deserve and need it. 2023 Vox Media, LLC. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I end on this team because its very important, we have our business affairs team. 2023 Big Money Players and iHeartPodcasts. Google Podcasts - The Ron Burgundy Podcast The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes The truth is, audio all-up is a third of all the media we consume. To put it simply, we have a platform. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. I think marketers in this moment are actually not turning down in advertising as much as youd expect. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' - YouTube Sometimes they just shuffle it to create change. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. The Ron Burgundy Podcast - Podcast - Podtail Everybody in this room has worked damn hard for the last 20 years to get to this point. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. A third of all the media we consume is just audio. So he had a similar trajectory, and hes a wonderful guy. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. The marketing team is like, What are you doing?, Yeah. Are you open to video? In some part, because of what Apples moves are, but its getting harder. Reviews. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. So now its digitally infused, data-infused listening that they can target digitally. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. The way to do that was to create two segments in our company. The. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. We all did it. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. I can go on as long as I want.. This is what they do really well. I have to say people are very excited to hear from you today. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. It made it the medium that the internet promised creators it would give them but hadnt yet. Thats a meeting I want to go to. This is the only room where you can say that and people perk up. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. Thats where the VC money went. The toothbrushes were great. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. I dont know that well have a big reveal. We are interested in video. I love you very much. To many in the industry, that seemed pretty disingenuous. The Ron Burgundy Podcast | Podcast on Spotify NFL, iHeartMedia teaming up to launch podcast network You talk about that long tail content, this has borne out some of the most amazing stuff weve made. A friend told it to me a year or two ago. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. So far, that is all we know, which is a shame. Montgomery Co. police seize 250 fentanyl pills in traffic stop, find Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. Or, the negative reason, theyre covering up bad work. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. True Crime-The Ron Burgundy Podcast - music.amazon.com They had seven or eight podcasts that they were making. He also co-owns a company with us called The Black Effect, that he 51 percent owns. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. YouTube is a good example of this. Is it just Bob Pittman being like, Chaos reigns. Ron Burgundy Is Getting a Podcast - IGN I can talk about sexuality or about what trends I do or dont like. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Thats a really cool medium if only it were video. Podcasting is not video. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. The math works out with subscription, but Im not sure how it works out with advertising. A million monthly downloads or more is a ton. Ive always thought about it. See omnystudio.com/listener for privacy information. Thanks. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. Our business affairs team is busy and accounts for a lot of our growth. The Ron Burgundy Podcast on Amazon Music This is the org chart question now. All episodes of The Ron Burgundy Podcast - Chartable The Ron Burgundy Podcast - Listen on Play Podcast Its actually a lot of different things. We tend to think and work sequentially. CPMs are going up and the quality of the online ad marketplace is going down. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Do you care? Were also co-producing a slate of whole new stuff. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Its a great point and question. So if you could just bring back the old format that would be great. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. You have to make a lot of decisions. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. Its never been any different from day one, and it has made all the difference. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Have you had conversations with Spotify about making stuff exclusive? Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. If any of you are buying bus ads, please let me know, because Im dying to know how it works. I feel like I already know how it went. To be clear though, theres a whole lot of fluidity between these segments. Its happening. Just before we started, I was looking at your website. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Well, we have over $100 million a year in broadcast radio marketing. The 9 Most Popular Houseplants of 2023, According to Pros About. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? The only reason we have that number is because of broadcast radio marketing. Go follow Conal on TikTok, its great. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. Youre doing ad injection into the feed? When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. People trust podcast content more than they trust what they see on social media by like 60 percent more. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. I want to start at the beginning. You should subscribe to it. Do you worry that you dont have the same control? Do you think that youre moving the high-margin dollars into the longer tail? Critic Podcast Reviews - The Ron Burgundy Podcast I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. We have a whole newsletter for podcasters. Five Stars. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Yeah. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. We're all in a glass case of emotion. We may not have liked it, but there usually was a problem getting fixed. Best Ron Burgundy Podcasts (2023) - player.fm In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. WARNING: This episode was haunted by a ghost. Season Three of "The Ron Burgundy Podcast" Is Finally Here! Nothings perfect, but its pretty close to perfect. Also, the medium was exploding. And that will lead to conversion for something else for you? Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. The Ron Burgundy Podcast - Comedy Podcast | Podchaser Thats an insanely large but insanely accurate number. Exorcising some demons in Rons man cave. That was my next question there. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. It was a smart move on their part to buy a company like HowStuffWorks.com. I can talk about the things I cant talk about on the radio. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. I just dont see it fixing anything thats broken. Im proud of the numbers. They chose a real simple version of it called Really Simple Syndication, RSS feeds. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. We also have an original content series we make with IBM called Smart Talks with IBM. Usually, yeah. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. Even Decoder is bad at marketing; this is as much marketing as weve ever done. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. We need certain things to calm down and other things to end. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. Why is that? Itd be like being able to walk away with your channel. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. In podcasting, it is fundamentally different. Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart No, for real. Big Money Players and iHeartPodcasts. I really just keep going back to this notion that its perfect the way it is. Its incredibly collaborative. We ran a third-party research study two years ago with WARC. Anchorman (film series) - Wikipedia It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. Some of this is obvious. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Its not that being inside Discovery was bad, it was just different. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . Whats the structure below you to make all this work? Will Ferrell was like, Please, please stop running so many ads.. This has made podcasting different. I dont have this concern in podcasting. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. Into the whole thing? The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Thumbs up or thumbs down, library. How do you think about audience acquisition then? I just need answers.. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. If anything, were making that more of a focus and paying more attention to it in the last two or three months. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. Is there any tension there at all? We were a medium-sized website trying to explain everything under the sun through medium-sized articles. I think every CEO has but one tool, and its shuffling the org chart to solve problems. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. The longer answer is, were in an odd economy. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Will Ferrell has started a podcast as the character he played in the movie of the same name. Reviews. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. See omnystudio.com/listener for privacy information. Is that how it goes when you talk to these folks? Go follow Decoder on TikTok, its great. I was like, I dont need you to talk more. Thats right. All of us do this, including myself. Thats interesting. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. Ron Burgundy Finally Figures Out What a Podcast Is Just in Time to This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. It has been a player in the audio space across multiple kinds of distribution for a long time. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . But no, youre spot on. It sounds like you have things figured out, that you have confidence in your business. Its also how we got here. Yeah. His last remarks drew laughter and claps from co-workers. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. Weve arrived. We were talking about these giant platform companies. You dont? Dermot Murnaghan signs off from Sky News by referencing Anchorman film We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. You came to it through an acquisition. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. I just keep hearing the trailers and it sounds godawful. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. Malcolm Gladwell has an existing slate of shows. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Podcasting is a mass-reach medium. Sure we are. Ive just really struggled to understand why you would do that. By the way, put TheVerge.com on the home screen of your phone. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." We wanted access to that to shout really loudly about the stuff we were doing. Thats really cool, but its not mutually exclusive. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? Thats actually a podcast we make together thats actually awesome. The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb You brought up your numbers, so I have to ask you about them. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Subscribe to our daily newsletter! Those companies are also struggling. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. These are marketers who are usually really good at this stuff like really good. All I say to them is, This is no longer an experimental bucket of marketing. Movies. We basically built an academy where once a year we grab eight or 10 people. Are you doing that? We run billions of podcast impressions in a month to promote our own shows and our partners shows. Its been cool. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. The Ron Burgundy Podcast - TopPodcast.com You brought up SEO. Aren't. Real. Will Ferrell to Revive 'Anchorman' Character With 'Ron Burgundy Podcast You should start one. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. Then if they want to, we launch their podcast with iHeart Podcast Network.
Susquehanna Baseball: Roster, Ventkid Races Locations, What Does Chanel Uniform Mean, Failed To Get Client Certificate For Transportation Error 0x87d00215, Articles I