Let's get started! Top athletes in the world make money through Endorsement deals, appearance fees. and more. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. Ronaldo's plug for water instead of Coke cost the soda giant $4 billion in market value . Check your inbox and click the link. Find us online at HollywoodBranded.com. . Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. Photo Credit: Christian Anguiano/Bodyarmor. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. Coca-Cola UGA 2022 Full Wrap Back To Back Championship Bottle. In a nod to professional symmetry, Patrick joined forces with GoDaddy again for the final races of her career at the Daytona 500 and Indy 500 this year. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. It's just natural for me to want to be a part of something that makes me feel good.". There's a funny sub-genre of celebrity endorsements where the celebrity endorser provides a little self-deprecating humor. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Along with his Nike deal (and Coca-Cola), James endorses Beats By Dre, 2K Sports and Blaze Pizza. StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories. When it comes to endorsement, it is not only confined to the actors or actresses. ATLANTA-- (BUSINESS WIRE)-- The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019. Justin Bieber has tried to shed his bubblegum pop image in a number of ways over the years, but one of the most visible was his series of Calvin Klein ads. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. As an entrepreneur, Foreman made even more of a name for himselfwith his portable, plug-in George Foreman Grill. McDonalds, Netvigator, Minute Maid, Coca-Cola, Ribena, etc. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. Next, complete checkout for full access to StartupTalky. Great! The most sincere celebrity endorsements happen when the celebrity actually uses the product. Apr 2014 - Apr 2021 7 years 1 month. Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. When a company wants to sell you something these days,it needs to do more than just show you the product. Diet teas, beauty products, and gummy hair vitamins have all made it to her feed, but she was doing endorsements even before she became the pop culture staple she is today. Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 6 Steps To Safeguard Celebrity Endorsement Partnerships. Coca-Cola (@CocaCola) August 11, 2021. AIR Awareness Outreach; AIR Business Lunch & Learn; AIR Community of Kindness; AIR Dogs: Paws For Minds AIR Hero AIR & NJAMHAA Conference Her commercial success can be attributed to her wholesomeness and general likability. And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. Shes the leading lady in a string of Natural Match hair color commercials. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. One guy was the human embodiment of a PC; the other, a Mac. Coca-Cola Enjoy Bottle Gift Tube. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. 2023 GOBankingRates. Source. In 1900, singer and actress Hilda Clark were featured in Coke's ads (some of which were on tin trays - an early form of practical product promotion) as the 20th century began. LeBron James sponsors and endorsements. The years-long partnership started in 2013 and went through 2016. The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. The commercials were so successful that theyspawned a movie, released in theaters lastsummer. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. report at the time. $9.95. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. 7UP not only signed a deal with DJ Tiesto but also sponsored the release party with a stage at a huge Las Vegas music festival. The World Cup andOlympicchampion is extremely familiarCoca-Cola. Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. If your organization is interested in becoming a Stacker Required fields are marked *. 2. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. -. One of those athletes is the former NFL star, Peyton Manning. Add to Wish List. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). Proving the power of celebrity endorsement - or in this case, the celebrity " dis " - Coca-Cola saw its shares plummet on Monday when Portuguese soccer superstar Cristiano Ronaldo removed two bottles of Coke placed in front of him at a Euro 2020 press conference and urged people to drink water. But do you know how much Athletes earn for just one tweet. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on Full House.. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. These two brands dont give an inch as marketers search for every opportunity to get a leg up on the competition. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. In 2012, Irving starred in his first commercial as his elderly alter ego "Uncle Drew." She even wants her dad to sign up for one. 2 - Shah Rukh Khan. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. Prior to taking the job as the new face of Dior, he was seen at high-profile events wearing the French brands clothing. But in 2013, he renegotiated, according to a report at the time from Reuters. But, this might be small change compared to how much her fashion empire brings in. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? Coca-Cola lost $4 billion in market value . Please try again. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. The German shoe company agreed to pay the runner $10 million a year. An iconic illustration that's still used today is the CocaCola Santa, first created by painter Haddon Sundblom in 1931. . The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. Pepsi is big on promotional content on social media. Coke vs. Pepsi. since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, featuring Ray Charles singingthe praises, with his portable, plug-in George Foreman Grill, whose partnership with the brand beganin 2013, where hes served as a pitchman since 1998, based on his commercials, which started in 2010, found his lyrics printed on Sprite cans in 2015, a fictional twin brother named Cliff Paul, Paul is best friends with his State Farm agent, She even wants her dad to sign up for one, Sprint PCS had a mysterious man in a trench coat, served as a global spokesperson from 2002, in a Super Bowl ad for their Shape-Ups line, the commercials were determined to be making false claims, Jell-O hired 37-year-old actor and comedian Bill Cosby, Cosbys first meal in prison will feature the brands pudding, mainly because of her successful endorsement career, In 2012, Irving starred in his first commercial, earned him a parody sketch on Saturday Night Live, https://creativecommons.org/licenses/by-nc/4.0/?ref=chooser-v1. With a slew of younger celebs with a huge social media impact, their investment was a big deal to CORE. It has a queen-sized bed . Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. as well as image rights, data visualizations, forward planning tools, The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. Pepsi was aiming for more remarkable heights and was ready to take the brand to the next level of Popularity far more than Television or prints. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. $4.95. The company reportedly paid her $12 million, plus sales incentives. Griffinbecame an endorser for the company just a few months later in a multi-year deal that made him a global ambassador for the brand. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. Did Ronaldo cost Coca-Cola $4 billion? But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. Some athletes also have a massive fanbase that can benefit the brand. The most fascinating lives are of Celebrities whether it's acting, music, or sports. Top 5 Highest-paid Athletes in the World for Twitter Posts. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. He also linked up withDietCoketo help further theFolds of Honor program. Thishasmade her hundreds of millions of dollars in profit. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. Most notable endorsement: Diet Coke - $26 million. This lightweight appliancecould be found in bachelor pads and dorm rooms all over America at the height of its popularity in the late 1990s and early 2000s. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. Soon after, Jenner released her Puma Fierce line. Success! But more so than that, celebrities see beverage companies as exciting ways to invest and endorse. Add to Wish List. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. Hip-hop artist Drake has a favorite soda, and that soda is Sprite. But in 2013, he renegotiated, according to a report at the time from Reuters. Great! Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. . National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink Mtn Dew Rise Energy. For the first time, it seems one of Addison Rae's paid endorsements is backfiring in a huge way. 02:40. 30 musicians with legendarily long careers, Primetime TV shows that stood the test of time, Most watched SNL skits from the last year, sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, Dazed and Confused and The Wedding Planner,, Brooke Shields starred an ad for Calvin Klein jeans. The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. Hollywood Branded's Influencer Marketing School advances your influencer marketing game. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. When she was just 15 years old,Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, What gets between me and my Calvins? Sorry, something went wrong. Welcome back! Instead it was mocked repeatedly. As an elite quarterback in the NFL, his approachable everyman demeanor made him the highest-paid endorser in the league,with $12 million in endorsements a year. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. That's why Coca-Cola's idea of having Mean Joe toss his jersey to a young boy in exchange for a bottle of Coke was brilliant. Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth. The partnership lasted for five years as Drake became one of the biggest names in hip-hop,andfound his lyrics printed on Sprite cans in 2015. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). The brand spent about $10 million on ads during the 2020 Super Bowl. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Kylie Jenner: Puma, $1 Million. 01/19/2022. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. She has endorsed Apple, CoverGirl, Keds, and Coca-Cola. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. John Stamosstarted appearing on behalf of Dannons Oikos greek yogurt back in 2011, starringin two separate Super Bowl commercials for the brandbefore Oikos opted to go with Cam Newton instead. When Brad Pitt signed a deal with Chanel No. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'de716248-d4c7-4597-af18-1ec2a0a667d5', {"useNewLoader":"true","region":"na1"}); The bottled water company based out of Los Angeles has a pretty impressive roster of celebrity investors. CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Salton electric grills were obscure until they became Foreman Grills. Like all true entrepreneurs, Stacy is an adventurer at her core having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis. Its renewed partnership until at least 2032 . Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. To say Logano is invested in theCoca-Colacompanyis a massive understatement. These offers do not represent all deposit accounts available. Published Mar 1, 2021. The Muppets. Walter McBride/Corbis via Getty Images. Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. And when they are on the top, there's no limit of millions in their bank account. Endorsement Fees For Top Indian Cricketers. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees. We get a more precise measure by virtue of a 2019 survey of 2,500 influencers conducted by Klear and published in eMarketer. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. Save my name, email, and website in this browser for the next time I comment. He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? . The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. LeBron James has a long list of brand endorsements, and one of his most successful partnerships was with Coca-Cola. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. Andy Garcia. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. Building Wealth:30 Celebrities Who Went From Rags to Riches. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals.
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