In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. With multiple consulting activities for various brands to community management expertise hailing from Curvy & Fit under her belt, in addition to podcasting (Buz of Beauty coming out soon), Agns offers a full transversal analysis without mincing her words on the state of the black hair care market in 2020. It is estimated that 10 000 new products are introduced to the market annually. This seems like a commercial misstep. One survey found that Britain has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. 28. Black women spend the most (9x more) on natural hair care products than non-black consumers of all genders. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. The French African woman is very educated, cultivated and engaged. Black men who regularly change their hairstyle use the highest amount of black hair products. Other beauty treatments increasing in demand include: Dermaplaning, which has been steadily growing in popularity (up 621% in 2019 compared to 2018). 37. For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. Published Fri, Aug 17 2018 2:33 PM EDT Updated Fri, Aug 17 2018 3:33 PM EDT. The smaller brands that took over are more nimble and agile and can thus respond to consumer demand for natural and clean ingredients and market changes quicker, which give them a leg up against bigger brands that used to lead the black beauty industry. Return to normality sees online sales dip Figure 18: UK retail value sales of women's haircare products, by retail channel, 2020 and 2021; On-trend brands help retailers remain relevant; Value perceptions boost . However, the majority still show a preference for straight hair. Even as many stylists see the new industry standards as significant, others worry that the change could take customers from existing Black-owned salons. The Great Britain toiletries and cosmetic industry sales stood at 8.7 billion in 2020, this is 580 million less than 2019. L'Oral remains the top player in the beauty industry, with nearly $11 billion more in sales than second-place Unilever. In 2019 and 2020, SheaMoisture led sales in the hair relaxer segment of the black hair care market. 24. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. The haircare and beauty industry is dynamic and continues to grow at a rapid pace. Fola Kassim working on a customers hair at Peckham Palms salon in southeastern London. She earned her certification early on, but was trained only on European hair. 5. 39. South Korean businesses control 60%80% of the ethnic hair and beauty market. 94% of people working in beauty in 2019 were female. 1% of Black British women buy haircare products at supermarkets, compared to 35% of African American women, 13% of Black European Women, and 30% in the rest of the world. https://www.nytimes.com/2021/08/11/world/europe/uk-black-hair.html. From a B2B trade show, it opened up to the public and became an event for consumers. Black women experience high levels of stigma and bias because of their natural hair among white women. Can Black People Have Naturally Straight Hair? All figures quoted are the most up-to-date available at the time of publishing. Having a familiarity with Afro-textured hair would be an improvement.. For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. In the space of 20 years, the black hair care market has undergone a profound transformation. During the COVID-19 pandemic, black consumers were 2.4 times more likely than the average consumer to purchase hair treatments. Focus on hair and scalp health to appeal to the growing number of protective style wearers. Check out our findings on the top ethnic hair care companies in the US, plus some interesting facts about black-owned ethnic hair and beauty products. 35. About 57% of nail technicians are self-employed, meaning approximately 43% are in employment. Please note the 2019 procedure statistics projections have been updated as of April 27, 2021, to reflect a more comprehensive set of board-certified physicians performing these procedures. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. The number of hairdressing and barbering apprenticeships in England continues to fall. The sudden rise in CAGR is attributable to this market's demand and growth, returning to pre-pandemic levels once the pandemic is over. 2. SOURCES: Grand View Research, afrolovely, ESSENCE, statistica, Treasured Locks, CNBC, MarketResearch.Biz, AskWonder, perception.org. The North American construction industry slows down to 1.2% and Western Europe to just 2.2% in 2019. Black women spend 9x more on ethnic hair products than non-black consumers of both genders. Black women spend more money on products for their hair than white women. But exactly how much do these companies rake in each year? Thailand earns $81 million a year from exotic orchid export. British Caribbean women today are at ease with their bodies and experiment with their looks a lot, they are not afraid to wear colorful wigs etc. In the 1970s, professional Afro hairdressing was a lonely endeavor in Bradford, a city in northwestern England. Product offerings that were once centered on hair relaxers have given way to natural hair care products thanks to the natural hair movement. In 2019, the global hair care industry saw revenues of $12.9B. Can you give me an example of a difficult brand launch that failed in the French market? Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. Sales of shampoos and conditioners are the biggest contributors. 15. 87% of black women prioritize clean and safe products. Black women, a part of the natural hair community, express more preference for natural hair than black women not a part of the community. Its Vowing to Change That. Read the 120-page report with TOC on "Haircare Market in Africa Analysis Report by Product (Shampoo, Conditioner, Hair color, Hair styling products, and Other haircare products), Distribution . Theres a lot of work involved. Households of low-income families make up 43.3% of the natural hair market spending. From 2016 to 2018, black spending on shampoo and conditioner grew 12.2% and 7.3%, respectively. In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. 42. First-quarter sales have been weak, and there have been widespread store closures. The average hourly wage for employed beauty therapists in the UK is 8.60, according topayscale(14k - 23k annually). These same brands cant decide to suddenly stop selling at Chteau Rouge or Chteau deau because it will be a huge loss to their distribution. Black women have significantly more positive attitudes toward textured hair than other women, including black women. Now, the agencies that set standards for the profession in Britain are signaling change, even if it is too soon to know how big the shift will be or how quickly it will come. 32% of black consumers say they buy their hair products online. . Want to know more about the UK business insurance landscape? The preservation of Black-owned hair salons is deeply personal to Ms. Newton, who shaved off her chemically straightened hair to encourage her daughter to be proud of her own natural hair. The hair extension market industry is projected to grow from USD 7.2 Billion in 2023 to USD 10.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2023 - 2030). Australia's flower market size is valued at $864 million. In France, most of the hair traditions come from Africa like box or threaded braids. The societal need for the shift is evident, but a new independent report published this week . Fortunately, things are starting to change and black hair care brands can expedite this process by partnering with various hair salons. African-Americans possess $1.2 trillion in spending power, according to Nielsen and the Black hair care industry alone generates billions in annual sales, according to Essence . Industry market research reports, statistics, analysis, data, trends and forecasts. Total global cosmetic sales in 2020 was a whopping $483 billion. Black women monetarily dominate the hair industry in the UK - accounting for 80 % of total hair product sales. But new cosmetics brands like Melayci or So Aesthetics are produced in Italy now or in Africa like R&R Luxury. This DIY self-care movement that took hold across the U.S. in the beauty and personal care industry resulted in an impressive 16% dollar growth across all channels in 2020. . 70% of black women read labels on hair care products, 26. regardless if you are black, white, asian, latina at the same stores and price points. For further analysis, we broke down the . Shampoo holds the largest market share in the haircare segment and is estimated to grow to $30 billion USD by 2023 compared . If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. Women dedicate an average of almost 6 and a half hours every week to taking care of and beautifying their hair. 27. Everyone wanted to look like an African-American with straight hair anyways. They didnt understand that there wasnt a strong network of Afro hair stylists across France. In 2020/21, roughly 6,600 people began an apprenticeship. However, many big chains of hair shops that cater to us are not Black-owned. Natural hair care made up 8.74 billion of the global hair care market in 2019. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. The hair weave industry is a multi-billion pound market that is forecast to grow significantly. Black men contribute 21.0% of spending on toiletries, spending $62M out of a total of $308.3M. Here are ten more important haircare industry statistics: In 2016, the United States hair industry statistics show more than 33% of the beauty and personal care segment worldwide, with 15% of the sales focused on haircare. Black Americans spend 35% of their money on hair products on styling products. Youre covered whether your work is salon-based or you go out and about visiting clients. Hair extensions have remained extremely popular among many high-profile black women, such as Janet Jackson, Black hair is very diverse, and there are no limits to the type of texture, People that have fine, thin hair have always searched for a way to naturally grow, In 2021, its increasingly common to see black men and women sporting natural hairstyles. The average industry growth of independent label music production in the US from 2014 to 2019 is 2.5%. They invest a lot in hair care but dont necessarily know how to get the best value for their money. Inquiry Before Buying. 18. 46. 17. The majority of major black hair product retailers are not black-owned. Inscrivez-vous la newsletter Nothing But the Wax, pour ne rater aucune histoire. How are current brands keeping up with this movement that is here to stay and what are the next evolving trends in the years to come? Ethnic hair and beauty brands market their products toward black consumers. Pointing to a nearby customer with a small blond Afro in Elite Studio in Armley, Ms. Newton said, My daughter gets to see that. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. White women rate black hair as less beautiful, less sexy/attractive, and less professional than straight hair. (IBIS World) #2. I think that the brands that dont make this jump, will miss a window of opportunity and run the risk of becoming irrelevant in 10 years or will simply be relegated as regional players outside of Europe. The main market driver for the growth is the increasing frequency . Over the last few decades, though, the movement to reclaim natural black hair has re-emerged. Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. Yes, France is a very hard market to break into.