It uses four R12 bearings and everything is held together by the crank's 19mm spindle. Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. The G.1, one of 3 models launched by Viathon, is a modern gravel bike with a 1,010g claimed 54cm frame weight with hardware. The average person is a Walmart shopper, he says. For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. Viathon is a standalone direct-to-consumer brand that, by rights, shouldnt exist. @MDZ Thanks for checking out Riding Gravel and for that feedback. refresh results with search filters open search menu. But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 In that sense, Viathon hit the nail on the head.. So they're definitely taking a loss on these.. Calling all PB keyboard warriors: to the watch forums! This segment of the gravel bike market has fierce competition for your attention, and Viathons G1 doesnt strike us as being outstanding from much of what is offered now. 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. we must also look at what it costs to produce in numbers. Savvy consumers may baulk at the Walmart connections not just because of the value connotations but also the corporates reputation for poor labour relations but nor is Viathon a bike brand for the decal-focussed. So this is competing against the Ibis DV9? If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. Its one of the biggest online merchants in the world, No. The Boundary has the geometry of a road bike with the heart and handling of a trail bike so you can rumble confidently across all kinds of mixed terrain and races. He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. And other direct-to-consumer brands like Canyon have a big head start on Viathon in terms of reputation. Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Hes also the founder and part owner of Knight Composites. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. what happened to viathon bikes He proposed a private-label project, and hes bringing it to fruition. See how long we last Shimano Consolidates Entry- to Mid-Level Groupsets With New CUES Drivetrains, Opinion: Five Things The Bike Industry Could Do Better, Throwback Thursday: A Brief History of Direct Mount Derailleurs, Buying a Bike From a Shop Versus Buying Online, DH Bike Review: Canfield's Jedi Masters Rough Terrain, Review: Mythos 3D-Printed Titanium Stem is My Kind of Excess, DH Bike Review: Orange 279 - A Staple of British Downhill Racing, www.singletracks.com/blog/mtb-gear/first-ride-review-deciphering-the-viathon-m1-hardtail-mtb, www.outsideonline.com/2295486/single-track-minds, www.diycarbonbikes.com/collections/hardtailframes. At least 30-50% of surfers at my local breaks are on $200 Wavesorms and other "foamies" from Costco and the like. Who does this serve?! There is very little flex since your BB is both on the swingarm and the front triangle. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). It does all those things a really good racing bike should do. Time for competition to drive down the absurd prices on bikes. In 2017, Bonobos was sold to, you guessed it, Walmart. Certainly, Walmart has the resources to overcome that, if it chooses, and it also has a reach like few other companiesWalmart sells more bicycles in North America than any other retailer, according to industry analyst Jay Townley. Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. VIATHON BICYCLES SPONSORS CAFFEINE AND WATTS CLUB. RZC Investments, founded by Tom and Steuart Walton, grandsons of Walmart founder Sam Walton, owns Rapha and part-owns Allied Cycle Works, a high-end bike manufacturer based in Little Rock, Arkansas. Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. unless you can pay for it with your grocery bonuses / tickets that accumulated over a year after you forgot the card on your neighbors house after playing some domino. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. Like was stated, much of the pricing for this sport is utterly absurd. It was a carbon fiber frame, and it had DA, but on close inspection it was only DA only where the DA logo was prominent. It'll take ONE major company (looking at you. The frame costs just the same as a TCR frame, without the TCR reputation. Some cyclists are extremely brand-loyal, willing to pay a premium for pride in heritage brands like Bianchi or Pinarello. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. Bike shops could benefit from more riders on more bikes. While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. I wouldn't ever recommend this bike to someone getting into the sport, because in my biased opinion xc geometry is not a good starting point and the price is simply too high. What is this, a bicycle for ants?? I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. 5G for Dura. I was recruited two and a half years ago to raise the game and show what Walmart can deliver in terms of bikes, Spinhirne-Martin tells me. Discussion of everything bicycle related. Turner Tech Doesn't really looks like a revolution to me yet. The frame looks eerily similar to a China carbon frame I bought recently for $400 (frame and rigid fork). That makes sense. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . And Kawasaki employs a lot more people in R and D and production than a typical bike company, thats my guess. What's the point? I like his channel and all but want to see people ride bikes like I would or better. The bikes will be available to order within weeks. All Viathon bikes come with a 2-year warranty. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. We wanted to create a non-intimidating platform, said Spinhirne-Martin. Not that Viathon is going mass-market anytime soon. Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. And the company currently sells more bicycles in the United States than any other retailer. Absurd that things with engines are cheaper than pedal bikes. The frames are customized for REI's product line and highly durable. Hyper Bicycle 26" Men's Havoc Mountain Bike, Black 417 Pickup +2 options $248.00 Kent 26 In. This move isn't all too surprising. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. A torque wrench is included to help the customer tighten screws appropriately. At least they dont come with pegs. @I wonder how many ZX-6rs are produced and sold. Gwin was smoking everyone on a very close to stock YT tues high end build. Press question mark to learn the rest of the keyboard shortcuts The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. They don't know from Canyon et al. Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. Again- something we cannot make a call on. My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. Hopefully they turn over some % of these bikes into more trail advocacy. Who the fuck cares where it came from, so long as it is a good bike. REI Co-op bikes are worth a look for most cyclists. But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. Be good if they build some good stuff as oddly it seems they will give back. Read more. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. Pleased to see this. How is the Walmart frame wroth 4x an ebay frame? 2G for 105, 1.5G for a frame. We don't need a review. But when people saw these bikes here, it was like, 'Hey, these are real bikes! That's a common argument in PB comments and everyone blows up saying you can't actually get a good mx bike for that price so why did I see one like you mentioned for 6k at my dealership? bicycles They said it's, basically, a pure XC race bike. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). 1 - Walmart didn't buy Viathon. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. The rolex is just a bunch of metal gears and springs where the casio has a better computer in it than what got us to the moon! Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item View specs and technical data for all Viathon Bike Models. Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. there's your reviewi'll be buying the r1 soon. its true, For everyone else. I don't know what site you are on but thats all there. "SHIMANO 105 FC-R7000, HOLLOWTECH 2, 50-34T". Its not the frames: they arent open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. Will hopefully bring the prices down across the board. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. @jason-99: With that logic, give everyone nukes. No dropper on the GX spec? Boost? Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. Little info you may want to know about the Waltons. It's very hard to make it and also find decent paying work. I would love to see good reviews on them, but KevCentral's just don't cut it for me for actual riding. Someone shopping for a high end bike is never going to go to Walmart for it. So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. bicycle I'm honestly surprised by how many people don't realize the Walton family is already waist deep in the cycling industry. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. Crickets. ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing Andy T described the handling as stock as being razor sharp, so from that standpoint, riders looking for a more road racing leaning gravel bike should be satisfied with the G1. Sign up to receive GearJunkie content direct to your inbox. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. He wants to grow the brand slowly but steadily. Kev has 43,000 subscribers. Could always ride it and return it! They are direct to consumer from the website, just like Canyon. Which raises the question who is the brand aiming to reach? Bikes cost more than motos, makes no sense at all. Your email address will not be published. Get Free Shipping Storewide ViathonBicycles.com w/ Coupon (Activate). Dave Rome Apr 2020. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). As a straight-up road bike, wed have no issues with the Viathon G1. The road bike is 200 grams lighter than the gravel bike, with more aggressive geometry, 28c tires, and a stiffer frame. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. First they took our jerbs, and they're taking our guns! We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. Point being it comes with a lot more and substantially more development. The crankset was square taper FSA even though Sora was already using HT2 by this time.